iSS Blog 12 (1)
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A Guide to Ethical Email Marketing Practices

Wouldn’t it be great if everyone simply did what’s right? Sometimes people make mistakes because they’re not aware of the rules. 

After reviewing this carousel post, everyone will understand what’s acceptable and what’s not under the CAN-SPAM Act.

In an age where consumers are increasingly discerning and values-driven, embracing ethical marketing practices isn’t just a choice; it’s a necessity for SUSTAINABLE SUCCESS.

While laws provide a framework, it’s the ETHICAL FOUNDATION that truly distinguishes brands in today’s marketplace. 

🟠 Let’s champion a new era of marketing where respect, integrity, and authenticity are at the forefront of every campaign. Together, we can elevate marketing and create meaningful connections that stand the test of time.

A Guide to Ethical Email Marketing Practices

It’s serious business!
Understanding the following points is crucial for businesses engaging in email marketing to ensure compliance with the law and maintain good practices.

In plain English, what is the CAN-SPAM Act?

It’s the legislation that regulates commercial email messages, establishing requirements for their content and sending behavior.

It grants recipients the right to opt out of receiving such emails and imposes penalties for non-compliance.

Opt-Out Option
Every commercial email must have a clear and easy way for recipients to unsubscribe or opt out from receiving future emails. Once a recipient opts out, the sender must stop sending them emails promptly.
Accurate Sender Information
Commercial emails must accurately identify the sender and provide valid contact information, including a physical postal address.

No Deceptive Subject Lines
It’s illegal to use deceptive subject lines in commercial emails.
The subject line must accurately reflect the content of the email.

Third-Party Responsibility
Companies are responsible for the email marketing activities of third parties acting on their behalf.
They must monitor these activities and ensure compliance with the law.

Prompt Opt-Out Processing
Senders must process opt-out requests within a specific timeframe, usually within 10 business days, and cannot charge a fee for opting out.

Commercial and Transactional Difference
Transactional emails have different requirements and are exempt from certain provisions.

The Federal Trade Commission (FTC) enforces the CAN-SPAM Act. Violations can result in penalties, including fines. Violations can result in significant penalties, including fines of up to $51,744 per email.

Apart from governmental regulations, it’s essential to remember that respect and integrity are fundamental principles for achieving genuine success in all
your marketing efforts.

#HolisticMarketing #ContentMarketing #Website
Ivonne Ribeiro 🔸 Social Media Marketing Agency

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