iSS Blog 15
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Drive growth by putting personalization at the center of your marketing

How do you reach more of the RIGHT PEOPLE while streamlining your marketing efforts?
👉 PERSONALIZATION 👈

Read on to learn how this data-collecting strategy helps you connect with target audiences and existing customers.

How to boost your business by embracing personalization in your marketing efforts.

Personalization isn’t just a buzzword. 

When you truly consider individual clients’ unique needs and preferences, you increase engagement, loyalty, and, ultimately, revenue for your business.

Here’s how to get started.

1. Segment your audience strategically. 

2. Gather data from current clients and use demographic research to pinpoint your target audiences. 
Go beyond gender, age, and industry.
– Figure out their spending levels, product or service interests, and buying patterns.
– What are their values and lifestyle choices? Don’t underestimate the psychographics of your clients.

3. Outline a buying journey.
Use all the data you gathered to visualize one person for each profile in your target audiences. Now predict how they will interact with your business and how they’ll move along until closing the deal with you.

4. Customize.
Now that you know who you’re talking to, tailor your marketing messages to the different stages in your buyer’s journey. To ensure relevance and effectiveness, you need to meet your buyer persona where they’re at.

5. Choose your platforms wisely.
Where do your customers spend their time? Again, the data will indicate which social media platform suits your audience better. It will also reflect whether you should invest in email campaigns, ads, landing pages, or other marketing formats.

Personalization builds stronger customer relationships and fosters brand loyalty.

#HolisticMarketing #ContentMarketing #SocialMedia

Ivonne Ribeiro 🔸 Holistic Marketing


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