iSS Blog 15
| |

Drive growth by putting personalization at the center of your marketing

How do you reach more of the RIGHT PEOPLE while streamlining your marketing efforts?

Read on to learn how this data-collecting strategy helps you connect with target audiences and existing customers.

How to boost your business by embracing personalization in your marketing efforts.

Personalization isn’t just a buzzword. 

When you truly consider individual clients’ unique needs and preferences, you increase engagement, loyalty, and, ultimately, revenue for your business.

Here’s how to get started.

1. Segment your audience strategically. 

2. Gather data from current clients and use demographic research to pinpoint your target audiences. 
Go beyond gender, age, and industry.
– Figure out their spending levels, product or service interests, and buying patterns.
– What are their values and lifestyle choices? Don’t underestimate the psychographics of your clients.

3. Outline a buying journey.
Use all the data you gathered to visualize one person for each profile in your target audiences. Now predict how they will interact with your business and how they’ll move along until closing the deal with you.

4. Customize.
Now that you know who you’re talking to, tailor your marketing messages to the different stages in your buyer’s journey. To ensure relevance and effectiveness, you need to meet your buyer persona where they’re at.

5. Choose your platforms wisely.
Where do your customers spend their time? Again, the data will indicate which social media platform suits your audience better. It will also reflect whether you should invest in email campaigns, ads, landing pages, or other marketing formats.

Personalization builds stronger customer relationships and fosters brand loyalty.

#HolisticMarketing #ContentMarketing #SocialMedia

Ivonne Ribeiro 🔸 Holistic Marketing

If you’re ready to act on your dreams, we’re here to help you grow! 

iSellSocial | the community is the group coaching hub for small business owners with a strong DIY mindset.

Join now!

Share this...

Previous Issues

iSS Blog 17

Does your content match your brand?

Your social media content is more than just words and images. It reflects the essence of your brand.  A disconnect between branding and content will confuse your audience, which will lead to poor business results. Read on for three crucial steps to ensure your content matches your brand. Does your content match your brand? Here are three steps to ensure your content is in harmony with your brand.  1. Google yourself – and your business Carefully review the results: your website, social media…
iSS Blogs

What is branding?

Branding is what sets enduring businesses apart from the ones that fail. Here’s a breakdown of how it can set you and your company up for successful marketing.And why it should guide your marketing efforts. Branding is…CONNECTION. More specifically, emotional connection. It’s the feeling people get when they see anything related to you, your work, or your company.  Branding is…IDENTITY. The consistency in visual and verbal elements that make your company easily recognizable. A strong brand promotes belonging and carries a set of…
iSS Blog 11

LinkedIn: From Village Square to Digital Metropolis

Have you noticed? LinkedIn is not what it used to be. The algorithm is ever-evolving and some changes are hard to understand, but make no mistake: LinkedIn is still the go-to platform for business relationships, especially for the B2B industry. Here are some thoughts on how to keep thriving in this bustling, ever-evolving environment. How can you continue to leverage LinkedIn for networking and business growth? Once upon a time, LinkedIn was like a quaint village square, where professionals could easily connect and…