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What is branding?

Branding is what sets enduring businesses apart from the ones that fail.

Here’s a breakdown of how it can set you and your company up for successful marketing.
And why it should guide your marketing efforts.

Branding is…CONNECTION.

More specifically, emotional connection. It’s the feeling people get when they see anything related to you, your work, or your company. 

Branding is…IDENTITY.

The consistency in visual and verbal elements that make your company easily recognizable.

A strong brand promotes belonging and carries a set of values with it.

Branding is…CULTURE.

The behaviors that reflect what your business stands for and how you aim to make a positive impact in the world.

Branding is…EXPERIENCE.

The interactions people have with your products or services. From discovery to post-purchase, every touchpoint with your audience should be a memorable experience.

Branding is…STRATEGY.

It establishes the foundational principles essential for achieving your objectives. This roadmap not only charts the course for a successful marketing strategy but also serves as a compass for informed decision-making every step of the way.

Big or small, startup or established, every business needs branding to position for the future.

#Branding #HolisticMarketing
Ivonne Ribeiro 🔸 Holistic Marketing

It’s time to fast-track your branding and growth journey.

Schedule your 15-Minute Zoom Call right now.
🟠 Dream it. Brand it. Make it.

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iSS Blog 17

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