Have virtual meetings become the norm in your business too? We’re a boutique social media marketing agency with an international presence, so Zoom meetings are our natural hang.
Yet every so often, we meet prospective clients or contractors who choose to keep their cameras off during our calls.
And honestly, that is so frustrating.
Although we’ve gotten used to multitasking in our high-speed virtual lives, face-to-face interaction still matters a great deal in the digital space. After all, effective communication is all about REAL CONNECTION, and eye contact plays a big part in that.
Turning on your camera during business meetings is a definitive game-changer. Here are 10 reasons why:
1. Communicate Beyond Words
Visual cues, facial expressions, and body language bring depth to your message. When your video is on, you’re not just a voice but a dynamic presence, conveying nuances that words alone might miss.
2. Connect Beyond Pixels
The screen may separate us, but a face on the other side humanizes the interaction. Seeing each other’s faces fosters a personal touch that transcends the digital barrier. Remember, that businesses are made OF and FOR people.
3. Promote Active Engagement
Video is not a passive medium. It encourages active participation. When you’re on video, you signal to others that you’re present, engaged, and ready to contribute. It’s a small action that greatly impacts the energy of the meeting.
4. Reduce Miscommunication
Have you ever sent a message and wondered if it landed right? Video reduces that uncertainty. Non-verbal cues provide instant feedback, helping you gauge if your message is hitting the mark or needs clarification.
5. Enhance Accountability
Turning on your video isn’t just a formality; it shows you’re actively participating. Your commitment is visible, adding weight to your words.
6. Stay Professional
The digital realm may be casual, but in the business arena, professionalism matters. Video presence signals that you take the meeting seriously.
7. Build Team Spirit
For teams scattered across the world, video creates a level playing field. Everyone, regardless of location, gets a seat at the virtual table. It’s inclusivity in action.
8. Put a Face to a Name
Video is a memory aid. This is especially true in larger meetings or when collaborating with people you might not know well. It’s the personal touch that makes a lasting impression.
9. Foster Trust
Seeing is believing. Video calls where team members or clients truly connect face-to-face are the foundation of solid, enduring professional relationships.
10. Keep Up with the Etiquette
In the ever-evolving landscape of digital communication, video calls have become the standard. It’s what people expect. By turning on your video, you’re not just keeping up; you’re setting the pace, aligning with the social norms of our interconnected world.
For those of us steering the ship in social media marketing, video isn’t just a meeting tool. It’s a canvas for showcasing your branding finesse. It’s a chance to inject personality into your brand, establishing a connection that goes beyond pixels and resonates with clients and leaders worldwide.
So, the next time you click that “join” button, consider making video a part of your personal brand. It’s not just a webcam; it’s a window into a world where connections are made, ideas are shared, and brands come to life.
Eager to supercharge your social media marketing with strategies that reflect your authentic voice? Follow iSellSocial on LinkedIn for refined insights. And be sure to follow Ivonne Ribeiro for a behind-the-scenes glimpse and more expert tips.
If you’re ready to take the next step towards a results-driven strategy, let’s talk!
Schedule a call: 🗓️ https://calendly.com/isellsocial/meet