iSS Blog 10
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10 Reasons to Turn Your Camera On During Business Meetings

Have virtual meetings become the norm in your business too? We’re a boutique social media marketing agency with an international presence, so Zoom meetings are our natural hang. 

Yet every so often, we meet prospective clients or contractors who choose to keep their cameras off during our calls. 

And honestly, that is so frustrating.

Although we’ve gotten used to multitasking in our high-speed virtual lives, face-to-face interaction still matters a great deal in the digital space. After all, effective communication is all about REAL CONNECTION, and eye contact plays a big part in that.

Turning on your camera during business meetings is a definitive game-changer. Here are 10 reasons why:

1. Communicate Beyond Words

Visual cues, facial expressions, and body language bring depth to your message. When your video is on, you’re not just a voice but a dynamic presence, conveying nuances that words alone might miss.

2. Connect Beyond Pixels

The screen may separate us, but a face on the other side humanizes the interaction. Seeing each other’s faces fosters a personal touch that transcends the digital barrier. Remember, that businesses are made OF and FOR people. 

3. Promote Active Engagement

Video is not a passive medium. It encourages active participation. When you’re on video, you signal to others that you’re present, engaged, and ready to contribute. It’s a small action that greatly impacts the energy of the meeting.

4. Reduce Miscommunication

Have you ever sent a message and wondered if it landed right? Video reduces that uncertainty. Non-verbal cues provide instant feedback, helping you gauge if your message is hitting the mark or needs clarification.

5. Enhance Accountability

Turning on your video isn’t just a formality; it shows you’re actively participating. Your commitment is visible, adding weight to your words.

6. Stay Professional

The digital realm may be casual, but in the business arena, professionalism matters. Video presence signals that you take the meeting seriously. 

7. Build Team Spirit

For teams scattered across the world, video creates a level playing field. Everyone, regardless of location, gets a seat at the virtual table. It’s inclusivity in action.

8. Put a Face to a Name

Video is a memory aid. This is especially true in larger meetings or when collaborating with people you might not know well. It’s the personal touch that makes a lasting impression.

9. Foster Trust

Seeing is believing. Video calls where team members or clients truly connect face-to-face are the foundation of solid, enduring professional relationships.

10. Keep Up with the Etiquette 

In the ever-evolving landscape of digital communication, video calls have become the standard. It’s what people expect. By turning on your video, you’re not just keeping up; you’re setting the pace, aligning with the social norms of our interconnected world.

For those of us steering the ship in social media marketing, video isn’t just a meeting tool. It’s a canvas for showcasing your branding finesse. It’s a chance to inject personality into your brand, establishing a connection that goes beyond pixels and resonates with clients and leaders worldwide.

So, the next time you click that “join” button, consider making video a part of your personal brand. It’s not just a webcam; it’s a window into a world where connections are made, ideas are shared, and brands come to life.


If you’re ready to act on your dreams, we’re here to help you grow! 

iSellSocial | the community is the group coaching hub for small business owners with a strong DIY mindset.

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