Drive growth by putting personalization at the center of your marketing
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Drive growth by putting personalization at the center of your marketing

How do you reach more of the RIGHT PEOPLE while streamlining your marketing efforts?👉 PERSONALIZATION 👈 Read on to learn how this data-collecting strategy helps you connect with target audiences and existing customers. How to boost your business by embracing personalization in your marketing efforts. Personalization isn’t just a buzzword.  When you truly consider individual…

What is branding?
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What is branding?

Branding is what sets enduring businesses apart from the ones that fail. Here’s a breakdown of how it can set you and your company up for successful marketing.And why it should guide your marketing efforts. Branding is…CONNECTION. More specifically, emotional connection. It’s the feeling people get when they see anything related to you, your work,…

LinkedIn: From Village Square to Digital Metropolis
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LinkedIn: From Village Square to Digital Metropolis

Have you noticed? LinkedIn is not what it used to be. The algorithm is ever-evolving and some changes are hard to understand, but make no mistake: LinkedIn is still the go-to platform for business relationships, especially for the B2B industry. Here are some thoughts on how to keep thriving in this bustling, ever-evolving environment. How…

A Guide to Ethical Email Marketing Practices
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A Guide to Ethical Email Marketing Practices

Wouldn’t it be great if everyone simply did what’s right? Sometimes people make mistakes because they’re not aware of the rules.  After reviewing this carousel post, everyone will understand what’s acceptable and what’s not under the CAN-SPAM Act. In an age where consumers are increasingly discerning and values-driven, embracing ethical marketing practices isn’t just a…

Ageism
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Ageism

Can ageism be a catalyst for career reinvention? It sure was in my case.  And I have since met others who flipped the script on ageism and harnessed it to unleash creativity and entrepreneurship. 🚨 This is a positive spin on a very negative topic. But we can’t forget how damaging ageism really is, especially…

How to grow your audience with LinkedIn’s Creator Mode
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How to grow your audience with LinkedIn’s Creator Mode

Turn on CREATOR MODE right now!That is…if you want to expand your reach and the impact of your LinkedIn content. How to grow your audience with CREATOR MODE This LinkedIn feature helps you boost the reach of your marketing strategy. With Creator Mode TURNED ON, your LinkedIn profile will be optimized and this makes your…

Fast-Track Your Social Media Marketing Efforts With In-Person Events
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Fast-Track Your Social Media Marketing Efforts With In-Person Events

Get your notepad out. We’re about to give you 10 ways to boost your offline experience by leveraging your online presence.  Industry events have always been an excellent way to network and spread the word about brands and services, especially for small businesses. And, for some time, we thought these gatherings would become a thing…