iSS Blog 3 - LinkedIn vs. YouTube_ What is the Ultimate Marketing Platform for Small Consulting Firms_

LinkedIn vs. YouTube: Which is the Ultimate Marketing Platform for Small Consulting Firms?

The battle is ON!

As a boutique marketing agency, we’ve seen firsthand the remarkable potential LinkedIn and YouTube hold for boosting your brand’s visibility, attracting clients, and elevating your consulting game. 

But when it’s time to settle the score, the count is probably less decisive than you’d like. The plain truth we always share with our own clients is: IT DEPENDS.

The choice between LinkedIn and YouTube as a marketing platform can be puzzling, especially for a small consulting firm. After all, if you invest in the wrong promotion efforts, it’s your brand that is at stake.

As with all aspects of business success, you must be strategic in your choice of marketing platforms. 

You have to consider your specific goals and your firm’s characteristics to make a secure decision. 

Let’s explore some of the primary strengths and nuances of both LinkedIn and YouTube, taking your business characteristics into account:

🔸 Who is your target audience?

If your consulting firm primarily targets professionals, decision-makers, or other businesses, LinkedIn may be the better platform. Why? Because LinkedIn is a professional networking site with a business focus, making it an ideal platform for B2B marketing and networking.

🔸 How do you want to tell your story?

Content type is a big aspect to consider. If you want to put out written pieces or still images, LinkedIn is the place.  If you and your firm are willing and able to produce videos, however, YouTube is a golden opportunity. Besides gathering a vast audience for video content, the platform is also the second-largest search engine – right after Google. 

However – don’t forget that growing a YouTube channel takes work. You’ll need to post high-quality videos consistently for several months before your views and followers become substantial. And keep in mind that video content also performs well on LinkedIn. 

🔸 What is your end goal?

Are you looking to leverage your company’s brand to establish yourself as a thought leader in your industry? If that’s the case, LinkedIn is the ideal platform. Its strong focus on professional networking will allow you to share insights and expertise with direct feedback from your audience.

🔸 How much are you willing to invest?

Organic marketing efforts are free on both platforms. But if you want to advertise and promote your content, YouTube can be more expensive than LinkedIn. If the firm is on a limited budget, consider LinkedIn as a more cost-effective solution.

With all that said, how about a TIME OUT on this battle?

Your marketing strategy doesn’t have to choose between LinkedIn OR YouTube. If your company has the bandwidth, take the “AND” approach. Combining both platforms in your content planning can lead to even better results. 

When it comes to social media marketing, there really is no one-size-fits-all solution. 

iSellSocial can help you better position your brand so you can determine which platform aligns best with your firm’s marketing objectives.

Eager to supercharge your social media marketing with strategies that reflect your authentic voice? Follow iSellSocial on LinkedIn for refined insights. And be sure to follow Ivonne Ribeiro for a behind-the-scenes glimpse and more expert tips.

If you’re ready to take the next step towards a results-driven strategy, let’s talk!

Schedule a call: 🗓️

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