Blog 1 - What You Need to Know Before Starting Your Personal LinkedIn Makeover

What You Need to Know Before Starting Your Personal LinkedIn Makeover

ByIvonne Ribeiro

Whether you’re an entrepreneur, business owner, employee, or looking for an opportunity, a good LinkedIn profile has the potential to take you to the next level by working as a billboard to attract your targeted prospects, employers, or clients. It offers you a chance to present yourself and/or your company in a compelling and professional way.

As you grow, your LinkedIn Personal Profile should grow with you.

Here are some points to consider that will help you optimize your LinkedIn profile and make you stand out from the crowd:

  • Your LinkedIn profile picture represents who you are as a professional – Your photo should be appropriate and friendly. You should be smiling. Choose a picture where your face fills about 60% of the frame, with a clean background, and taken within the last 3 years that represents what you currently look like. Avoid busy backdrops, complex patterns, and too zoomed in or zoomed out. Consider getting a professional headshot. If you don’t have time for a professional headshot, dress the part and ask a friend to take a few pictures with a smartphone.
  • Create a compelling Headline – Your headline is the space that appears under your name. Its character limit, including spaces, is 220 characters. That is such valuable real estate! Be sure to design a compelling headline that communicates your value and represents your skills and specializations rather than a simple job title. You should start your Headline with an action word like: building, creating, growing. Avoid overused buzzwords; instead, add specific industry keywords and terminology that your targeted audience (or hiring managers) are likely to search.
  • Your About section tells your story – Use the summary to tell your professional backstory in a narrative format. Take the time to express why you do what you do and what makes you different. Make sure your first sentence captures people’s attention to want to read more. Talk about the challenges your targeted audience faces. Also describe how you uniquely solve their problem. All while using your industry keywords throughout. LinkedIn gives you 2,000 characters for this section, use it wisely and maximize that space.
  • Point your Personal Experiences Section to your current goals – In the LinkedIn Personal Experience section, you should not only list your professional work experience but also your achieved goals and notable accomplishments as they relate to your vision for the future. Be sure to narrate with creativity and not just bullet point highlights. Bring out of each experience a connection to your current goals. There’s no need to list every position you’ve ever had as some positions may not reflect the path you’re pursuing.
  • Ask for recommendations – Recommendations not only enhance your profile visibility but also can build credibility with your targeted audience. Ask colleagues and coworkers you currently work, or have worked, with to write something about your work, skills, accomplishments and work ethics. Even having only one recommendation can make a world of difference.
  • Create content – The most effective way to establish contacts in some niches and showcase your research and analytical skills is to position yourself as a thought leader by posting on LinkedIn. Provide information that is valuable and industry-related. Effective posts should be relevant to your audience and initiate conversations. To prompt conversations, try tagging specific people, drawing them into the conversation. 

Investing time in optimizing your LinkedIn personal profile can help you take your career or business to the next level by showcasing your value, not only to your professional connections but also to your prospects. 

And that will attract more opportunities.

Eager to supercharge your social media marketing with strategies that reflect your authentic voice? Follow iSellSocial on LinkedIn for refined insights. And be sure to follow Ivonne Ribeiro for a behind-the-scenes glimpse and more expert tips.

If you’re ready to take the next step towards a results-driven strategy, let’s talk!

Schedule a call: 🗓️ https://calendly.com/isellsocial/meet

Share this...

Previous Issues

Blog 9

Fast-Track Your Social Media Marketing Efforts With In-Person Events

By Ivonne Ribeiro and Poliana Pasa
Posted in LinkedIn, News, Social Media Marketing
Get your notepad out. We’re about to give you 10 ways to boost your offline experience by leveraging your online presence.  Industry events have always been an excellent way to network and spread the word about brands and services, especially for small businesses. And, for some time, we thought these gatherings would become a thing of the past. But as the world evolves, in-person events are also making a strong comeback. Events are a powerful business development tool that turns into a game-changer…
iSS Blog 10

10 Reasons to Turn Your Camera On During Business Meetings

By Ivonne Ribeiro and Poliana Pasa
Posted in LinkedIn, News, Social Media Marketing
Have virtual meetings become the norm in your business too? We’re a boutique social media marketing agency with an international presence, so Zoom meetings are our natural hang.  Yet every so often, we meet prospective clients or contractors who choose to keep their cameras off during our calls.  And honestly, that is so frustrating. Although we’ve gotten used to multitasking in our high-speed virtual lives, face-to-face interaction still matters a great deal in the digital space. After all, effective communication is all about…
ISS BLOG 5 - Finding the Right Marketing Agency Can Transform Your Business

Finding the Right Marketing Agency Can Transform Your Business – Here’s the How-to

By Ivonne Ribeiro
Posted in LinkedIn, News, Social Media Marketing
In the whirlwind of a successful entrepreneur’s life, navigating success becomes much easier when you partner for excellence. There comes a time when doing it all yourself simply doesn’t add up to business growth. That’s when most entrepreneurs face a vital question: How do I select the ideal marketing agency for my social media and brand’s content? Choosing the right agency can be the catalyst that propels your organization toward unprecedented success. But how do you confidently navigate this initiative when there are…