How do you reach more of the RIGHT PEOPLE while streamlining your marketing efforts? 👉 PERSONALIZATION 👈 Read on to learn how this data-collecting strategy helps you connect with target audiences and existing customers. It’s time to get personal. How to boost your business by embracing personalization in your marketing efforts. Personalization isn’t just a…
Branding is what sets enduring businesses apart from the ones that fail. Here’s a breakdown of how it can set you and your company up for successful marketing. What is branding? And why it should guide your marketing efforts. Branding is what sets enduring businesses apart from the ones that fail. Here’s a breakdown of…
Have you noticed? LinkedIn is not what it used to be. I’ve been on it for 17 years, and I’m always learning about new features and updates. The algorithm is ever-evolving and some changes are hard to understand, but make no mistake: LinkedIn is still the go-to platform for business relationships, especially for the B2B…
Wouldn’t it be great if everyone simply did what’s right? Sometimes people make mistakes because they’re not aware of the rules. After reviewing this carousel post, everyone will understand what’s acceptable and what’s not under the CAN-SPAM Act. In an age where consumers are increasingly discerning and values-driven, embracing ethical marketing practices isn’t just a…
Can ageism be a catalyst for career reinvention? It sure was in my case. And I have since met others who flipped the script on ageism and harnessed it to unleash creativity and entrepreneurship. 🚨 This is a positive spin on a very negative topic. But we can’t forget how damaging ageism really is, especially…
Turn on CREATOR MODE right now! That is…if you want to expand your reach and the impact of your LinkedIn content. How to grow your audience with CREATOR MODE This LinkedIn feature helps you boost the reach of your marketing strategy. With Creator Mode TURNED ON, your LinkedIn profile will be optimized and this makes…
Get your notepad out. We’re about to give you 10 ways to boost your offline experience by leveraging your online presence. Industry events have always been an excellent way to network and spread the word about brands and services, especially for small businesses. And, for some time, we thought these gatherings would become a thing…
Have virtual meetings become the norm in your business too? We’re a boutique social media marketing agency with an international presence, so Zoom meetings are our natural hang. Yet every so often, we meet prospective clients or contractors who choose to keep their cameras off during our calls. And honestly, that is so frustrating. Although…